The Leconfield
Brand development
Situated in the heart of Petworth, West Sussex, The Leconfield is an AA 2 rosette, award winning restaurant and bar. Nestled in picturesque surroundings and an historic 17th century building, the Leconfield name is synonymous with fine dining and a sophisticated, seasonal menu.
Using local suppliers, the Leconfield source fresh, seasonal produce of the best quality to craft their menus. Choosing simple combinations and classic flavours, their aim is to let the produce speak for itself. Their michelin-star winning head chef Paul Welburn runs wine tasting and cookery masterclasses throughout the year, giving guests the chance to learn exclusive secrets straight from the top.
The rebrand was well received by the client as
well as their customers and was a thoroughly enjoyable project for the Nexus team.
Brief
The company approached our team looking for a new brand identity as well as a fresh approach to their marketing and website. A sense of quality, sophistication and their preference for local produce were noted as important to The Leconfield’s values, so we ensured that these were held at the centre of our brand development.
Solution
We provided our clients with a full set of brand guidelines which included a seasonal colour pallet, imagery, tone and styling requirements. The Leconfield already had a logo in place however we refined this to tie in with their new distinguished identity, strengthening the brand’s messaging and styling.
Result
The rebrand was well received and a thoroughly enjoyable project for the Nexus team. Utilising the guidelines we’d created, we went on to design and build a website, create bespoke mailer concepts, flexible menu designs and a variety of marketing literature.
