Trevor Blake Fit Out

Brief

Trevor Blake’s point-of-contact for all things digital marketing, Suzanne Sullivan, approached us with a brief early September 2016. We met with her soon after and she introduced us to Trevor Blake’s business manager Ian, so that we could discuss their requirements before putting together a proposal. The project was set to cover a company rebrand and a full website design and build. Due to the nature of the business, there were specific requirements in terms of how the brand would translate across clothing and vehicles. Only a short few short weeks later Nexus were awarded the job.

Solution

James created some initial concepts for the Trevor Blake logo and an idea was picked, developed and signed off in what has to be record timing, following unanimous approval from the client’s team. We moved onto the the website design, liaising closely with Suzanne to ensure we retained the key elements of the existing site. This process too was smooth and seamless - with quick client approval achieved at each stage and the design team trusted to roll out the concepts site-wide. Suzanne chose to use Nexus’s own content management system so once the designs were signed off, Steve got to work building the site and integrating a bespoke CMS, giving us the freedom to build the site exactly how we wanted it.

Result

Trevor Blake’s new brand has a sophisticated look and feel with bold use of colour and simple, modern fonts. The company’s new image is instantly more engaging and interesting, appealing to the creative side of their service. The new website has improved user experience with a clearly defined structure so that Suzanne’s content can be accessed as easily as possible via a straightforward journey through the site.

Our initial conversations with Suzanne and Ian indicated that 90% of the website’s visitors were desktop users, so although the website is fully responsive, our core focus was the desktop experience. The case studies area took some consideration due to the volume of content, but the result is a clean and organised layout that can be scaled up to include more content as new projects are added over time.

The full rebrand and web design & build was turned around in just four months.