Cutler and Gross

Brief

We were asked to produce an image board for their London Knightsbridge store to promote the new season’s trends. The board needed to be a bespoke size of 1885 x 2300mm to fit a pre-built space in the shop. A seamless finish and a durable but lightweight substrate were essential requirements. Due to the lighting within the shop, the surface of the print needed to reflect as little as possible, whilst ensuring the colours remained rich and full bodied.

Solution

We produced the print on 5mm Foamex board using a Vutek QS3220 large format direct to media press. The direct to media print process is UV resistant, weather proof and doesn’t need a seal due to the permeation of the inks into the substrate. The result is that the print colours will remain vibrant and rich for the duration.

Cutler and Gross decided to carry out their own installation, however our team are always more than happy to provide installation and site visits as required.

Result

Following installation, we visited the store in London to carry out quality control and ensure our client was happy with the final product. The team were really pleased with the end result and the project ran smoothly from start to finish. We went on to produce a number of printed point-of-sale items for the UK stores, as well as high quality branded stationery for the management team to use in the office.